Seeking the help of a professional when you create your business plan, whether an accountant, lawyer, business plan consultant, or writer, is highly recommended. However, it is important to remember that throughout the development process you still have a key role to play. You can never truly “outsource” the creation of your business plan and must stay in control over the product that is created.

Strategic Decisions

While consultants, lawyers, and accountants may have strong recommendations for how you should craft your strategy, the final decisions on strategy must come from you. Take the information these professionals bring to your attention and do your own research into alternatives for your marketing, operations, and overall business strategy. No one protects your interests like you do after all, and you should never follow the recommendations of an advisor blindly. After all, you are the one who will have to execute upon the plan. It is important that the business plan be the blueprint you intend to act upon. If the plan becomes just a sales tool built towards raising funds, you run the risk of misleading funders who expect you to deliver on what you write.

Familiarity With Research

Although writers or consultants who work on your plan may be the ones who do the legwork of market research for your plan, it is important that you be exceedingly familiar with the data that is used in the plan as well as data that supports it. You may be called upon to explain your assumptions and research to funders and, in this situation, you had better not answer by saying “someone else wrote that…”

Accounting Basics

Although you may not understand entirely how your pro forma financial statements were put together, you had better understand what they mean and how they translate into cost and revenue targets you must attempt to deliver on. You should also know what type of compensation and profits you can expect if you hit these targets and make a decision about whether you are comfortable with this return for the work you are putting in and risk you are taking. To understand this much, you will need to know the basics of how the income statement, balance sheet, and cash flow statement function, as well as standard financial ratios on which you will be judged.

The recession has hit two groups disproportionately: the over-50s and the under 20s. The over 50s are increasingly turning to self-employment as employers are often blind to their talents and experience and find jobs increasingly hard to find and eBusiness, trading on the internet, is ideal for those with skills to sell.

But our generation is the last generation for whom the computer and the internet were an ‘optional extra’ for our formative years.

So does my eBusiness, with its low start up costs, its access to a world-wide market, really need a business plan? Wouldn’t it simply waste time and effort better used to launch a business?

Well, if you’re simply going to sell off the junk in your loft and garage on eBay then a business plan would be a waste, but if you’re thinking about earning a sensible living this way then you’d better give your business plan some serious thought. And that’s the point: the process of thinking out the business plan is probably as valuable as the plan itself.

In working on the business plan of a youth organisation providing youth clubs to a deprived group of children it seemed enough to make shelter, organised games and access to the internet but what was the real purpose of the organisation. Well their results are confidential but one could suppose that providing 1. positive role models to young lives, 2. a sense of stability in a chaotic world, and 3. a view beyond their immediate cultural surroundings, might figure in any list of objectives.

We came to see that the pool tables, the computer terminals, the leadership were the ‘inputs’ to the system, the ‘outputs’ the organisation was trying to achieve were quite different, and our recruitment policy moved away from seeking active, fun-loving young people towards more mature motherly types likely to stick around for the long term.

The Business Planning process helps the entrepreneur to focus, to ask the right questions.

1. What is my business? What does it do? Who does it do it for? To what end?
2. Who are my competitors? How strong are they? Have they left a gap in the market I can fill?
3. How will I sell my goods or my services? How will my customers come to me?
4. When my business takes off, how will I exploit it? What will that cost?
5. How I deliver my goods or my services, where will I buy in my products, store them? How will I organise my business, keep my books?
6. How much money will I need? Where will I get it?

On this last point, if you’re using your own money, think of yourself as your own banker and ask when will I make a profit, and what is the cost of failure?

So, even if you never write down your answers the process of thinking them through will make your start up better organised and targeted.

Better to ‘waste’ a few days in some basic research than to waste a few months on following the wrong trail. It may be your own money, but you can only spend it once, and when it is gone…

Did you know having your business plan fail can be the best thing that can happen to you? Sounds crazy right? But it’s true, and here is why.

Why Plans Fail

Business plans, marketing plans, heck any kind of plan is going to fail. Some just a little and others spectacularly. It’s not for lack of work or analysis. It’s because we can’t predict the unpredictable, and when we try we aren’t very accurate. Customers and markets are fickle. Something unexpected occurs. Or we just screw up and it all wrong.

I’m sure New Coke looked great on paper. Anybody remember the Apple Lisa or the Cube?

Plan to Fail?

So if plans are going to fail, why bother with them at all? But a better approach is to don’t sweat getting your plan right the first time out since chances are it is going to fail anyway. Its more important to understand this and think about your plan B. And remember, this isn’t just for business plan, it is for any kind of plan.

Plans are worthless, but planning is everything for success

Since we know change is going to happen and things are going go wrong, why are we got off guard all the time when they do?

The most successful people recognize this happens and are prepared to adjust. And not adjust by blindly taking another, different stab and things. They have planned ahead. They look to the market and find what is working with their plan. They run with the things they got right, They see what isn’t working and adjust.

Getting to Plan B

I started to think about this after I read an interview with John Mullins who wrote a book called Getting to Plan B. In it Mullins lays out some approaches you can use to see if and how your plan is failing and how to fix it.

Make no mistake. Unfortunately this isn’t a license to be lazy and count on working it all out later. Quite the opposite. You have to do more work, but it is smarter work that gets you through failures and has its rewards in the end.

They look at what others who have succeeded did or didn’t do. Same for those who failed. They find the lessons from failures. When they do that they are able to make better decisions. Then they just do it all over again until they get it right.

The lesson is that they are always planning. It’s like the idea of the one page business plan. You still have to put in all the prep time on it. No shortcuts. But the what makes this work is that you regularly review and update your plan. You don’t just toss it aside when you are done or scrap it if you hit some problem. Fix what isn’t working. Adjust to changes and any new or missed opportunities.

This really works

This is how software gets developed only they call it the iterative approach. You don’t write a program all at once. You work through it in cycles, getting more done each time. You fix the broken parts and add new features until you are all done. Then you sell it. Unless of course you’re Microsoft. MS sells and lets us find the broken parts, but that’s a different story.

I worked with a microbusiness that wanted to do consulting on importing/exporting industrial equipment. We found there wasn’t a market for their consulting services, but we did find out there was a big need for technical translation services. Okay, we rethought the business model and changed. I worked with another small company that did custom software development. They only wanted to do work on big projects, but they found out that they were making much more money doing body shop work–putting individuals into specific contracts as consultants instead of taking on big projects as a team. Time to change directions.